Chloe Butler is a New York–based creative working at the intersection of beauty, wellness, and movement. By day, she works in PR and influencer marketing within the beauty industry, and outside of that, she teaches sculpt at CorePower Yoga, blending her love of fitness with community. Rooted in authenticity and creative expression, Chloe’s world is shaped by art, beauty, and the energy of New York City. Below, she shares her approach to creativity, wellness, her love for Pinterest, and some fav spots.

1. Tell me about yourself.

My name is Chloe, and I’m a 24-year-old living on the Lower East Side. Originally from Upstate New York, I spent my life dreaming of moving to Manhattan. I always knew I wanted a creative career, so after college, I entered the beauty industry—a long-standing passion of mine. I now work in PR and Influencer Marketing for a top makeup brand in the city, which is truly my dream job. Because I believe a side hustle is essential to New York City life, I’m also a sculpt instructor at CorePower Yoga, allowing me to share my passion for fitness and wellness.

2. What is your LAUNE (mood)?

My LAUNE is authenticity. I believe being your truest, authentic self is what takes you the farthest in life. I spent quite a few of my younger years trying to dim my authentic personality, and found true success and happiness when I let all limitations go and found the most authentic and confident version of myself.

3. What inspires you?

I am inspired by art in its many forms—from music and fashion to photography and makeup. Pinterest is essentially my creative sanctuary. I am fueled by creativity and find deep inspiration in those whose authentic passion and style shine through in everything they do.

4. What drives your creative process and content?

I am an addictive Pinterest scroller – I get so inspired by curating mood boards, outfit inspiration, and simply romanticizing life through style and photography. Being in the influencer marketing industry, I have also found so many amazing creatives in beauty and fashion that inspire me daily to try new looks and styles.

5. Walk me through your perfect day in New York.

My perfect day in New York starts with a CorePower Yoga Sculpt class (EM: The BEST!) to kick things off with the best energy. Afterward, the next stop is Rigor Hill Market in Tribeca for coffee and a breakfast sandwich—truly a life-changing meal. From there, we wander through the Lower East Side to hit all the vintage shopping gems and grab the best matchas at MxdIn. For the perfect evening, a cute outfit is essential to curate the right vibes. I love starting the night with happy hour at Bar Belly, followed by dinner at Jean’s for a burger, a martini, and some dancing.

6. What do you love about New York?

I love how there is constantly an exciting energy that radiates everywhere you go. From a quiet morning walk to a night on the town, the city is so alive and radiates such an energy that truly inspires me.

7. How do you approach movement and wellness in your own daily routine?

I believe that movement and wellness are the keys to fueling your most authentic and energetic self. I notice a significant difference when I lack movement in my day, which is why I find it essential to incorporate activity whenever possible—whether that’s a workout class, a gym session, or simply a long walk and stretch. However, the secret to true wellness is balance: enjoying life (I love a sweet treat) while prioritizing moderation and mindfulness. I believe in adding habits that enhance your health, rather than restricting yourself in the name of 'wellness.'

8. What are you looking forward to in 2026?

I have so much to look forward to in 2026! I'm currently planning a European summer getaway with friends and have some exciting work trips in the mix. On the side-hustle front, I'm excited to keep growing as a fitness instructor and finding new, creative ways to lead my sessions. Through it all, my priority is quality time with my family and friends and pouring love into the relationships that mean the most to me.

9. What’s next for you?

This is such an exciting question. I am so very obsessed with my job so I'm looking forward to all of the exciting plans we have coming up (go follow @makeupbymario on socials to follow along)! I am also hoping to grow as a fitness instructor, potentially teaching at more studios and different formats, and connecting further with my amazing students. I also am just so excited to grow even more into the best version of myself that I have fostered here in New York – I am truly so grateful for everything that this life here has brought me!