LAUNE x Pistachio
I’m always on the lookout for brands that blend thoughtful design with a sense of play—and Pistachio delivers on both fronts. Known for their cheeky charm and elevated essentials, Pistachio has quickly become a standout in the pet space. Below, I chat with founder Emily Tene, to hear more about her journey, inspirations, and the ethos behind Pistachio.
1. Tell me about yourself and Pistachio. How was it created? Where does the name come from?
I am a lifelong dog lover, fashion industry veteran, and someone who’s never been drawn to the expected. Whether it’s how I think, create, or express myself, I’ve always seen the world through a different lens. So when I realized that everything in the pet space looked the same, I saw an opportunity to create a brand that felt elevated, thoughtful, and personal—something that looked and felt like it belonged in fashion, but was made for pets and designed with as much care and individuality as the pets we adore.
That’s how Pistachio came to life.
The name itself was born during a quiet moment with my fiancé, sharing a bag of pistachios in the back of a cab in China. Out of the blue, he said, “What about Pistachio?” And instantly, it clicked. A pistachio isn’t easy to open—it takes effort, timing, and intention. That idea resonated deeply. For me, building something meaningful has always required just that: care, purpose, and patience.
Pistachio reflects all of that. It’s unexpected, a little offbeat, and completely personal. Just like the dogs who inspire us. And just like the products we create—every detail is considered, every design is thoughtful, and nothing is made without meaning.
Just because it’s for dogs, doesn’t mean it shouldn’t be beautiful.
2. What is the LAUNE (mood) of Pistachio?
The mood of Pistachio is clean, upscale, and effortlessly relaxed. It’s a calm confidence—where minimalist yet fashionable design meets thoughtful detail. Everything we create is meant to feel elevated but approachable, with a quiet luxury that doesn’t try too hard or scream too loud. The tone is fresh and modern, yet grounded in warmth and functionality. Pistachio is where everyday essentials meet timeless aesthetics, creating a sense of ease, intention, and understated sophistication.
3. Tell me more about your products and variations. What does the design process look like?
Our products are rooted in purpose and simplicity, using eco-conscious materials like waterborne PU leather and food-grade silicone for durability, safety, and style.
We currently offer a curated range of core colors, with plans to expand into seasonal variations and new categories in beauty, grooming, and accessories. The design process is intentional—from observing everyday use to sketching, testing, and refining each detail—to ensure every piece is functional, beautiful, and built to last.
4. What inspires you?
I’m inspired by anything timeless—designs that transcend trends and remain relevant across generations. But it’s the intentional details that truly move me—the thoughtful stitching, a perfectly balanced silhouette, or the subtle texture that tells a story. It’s that blend of enduring style and purposeful design that fuels my creativity and guides everything I create.
5. Sustainability is important to many consumers today. How does Pistachio think about sustainable production? What is the ethos of Pistachio?
At our core, we believe style should never compromise sustainability or safety.
We are committed to creating high-quality products using innovative, eco-conscious materials like waterborne PU leather and 100% food-grade silicone. Our materials are thoughtfully chosen not only for their durability and performance, but for their minimal environmental impact and safety for people and pets alike. Every product we design reflects our dedication to responsible craftsmanship, environmental stewardship, and everyday luxury you can feel good about.
6. What’s next for Pistachio?
Since our launch in March 2025, we’re still early in our roadmap—but we plan to introduce new colors soon and expand into additional categories across beauty, grooming, and accessories.
Rapid Fire:
1. Favorite Pistachio piece?
Our Pistachio Hands Free Leash and our St Tropez Two Tone Colorway
2. Describe your style in three words.
Minimal, Cozy, Classic
3. AM or PM walks with your pet?
AM, nothing I love more than going on a morning walk with my coffee or matcha
4. Dream collab?
Ralph Lauren
5. Favorite place to walk with your pet?
Melrose Place
6. What are you loving right now?
Anywhere with a beach
