LAUNE x Josephine Toni
Meet Josephine Toni. Based in Connecticut and often found in New York, Josephine brings a calm, intentional approach to fashion, beauty, and lifestyle. With a background in communications, she balances structure with creativity, finding inspiration in interiors, travel, and everyday rituals. Her aesthetic is minimal but thoughtful, shaped by a deep appreciation for timeless pieces, meaningful spaces, and the influence of her grandmother’s impeccable taste. Below, Josephine shares her LAUNE, the staples she swears by, and how she finds inspiration between quiet moments and the energy of the city.
1. Tell me about yourself.
I am 25 years old and have lived in Connecticut my entire life. I spent my first year of college in Boston and then moved back to Connecticut to earn my degree in Communications and have worked at Yale School of Management for the past three years. I’ve always had a passion for fashion, beauty, and interiors. I love to travel, try new restaurants, and create lifestyle content.
2. What is your LAUNE (mood)?
My LAUNE is simplistic but intentional. Minimal but never boring!
3. What inspires you?
Lot’s of my inspiration comes from my grandma. She has always had amazing taste and worked as an interior designer most of her life. Her wardrobe and home have always stood out to me ever since I was a little girl.
4. What are three staple items that every closet should have and why?
A long lasting white t-shirt, an essential base layer to any outfit. I love the Lexy Tee by Michael Stars. A good sneaker, sambas will always be so classic to me. Lastly, a good quality black bag. It goes with everything and you will always reach for it.
5. What drives your creative process?
What drives my creative process is definitely my space. I like to visit my grandparents' home often in Guilford, Connecticut. It's where I feel most inspired and creative.
6. You live in CT but are often in NYC. What do you love about the two?
What I love about Connecticut is the ability to slow down and truly appreciate the beauty in the little things. The quiet moments, the nature, and the sense of calm it offers. At the same time, New York City is so easily accessible, just a two-hour train ride away, which makes it the perfect contrast. NYC’s energy is incredibly lively and inspiring, and it brings out a different side of my creativity. Having access to both allows me to have the perfect balance, which I value deeply.
7. What are you looking forward to in 2026?
What I’m looking forward to in 2026 is a year of growth and accomplishing my goals. I have a really good feeling about this year and I'm ready to pour my energy into my passion for social media and the goals I’ve set for myself.
8. What’s next for you?
Travel, two of my best friends' weddings, and lot’s of time with family and friends.
Rapid Fire:
1. Describe your style in three words.
Timeless, elegant, minimal.
2. AM or PM skincare?
AM always!
3. What’s one product you could not live without?
A good moisturizer.
4. If you could only wear one designer for the rest of your life, who would it be?
Ralph Lauren.
5. Early mornings or sleeping in?
Early mornings.
6. Favorite place?
Sachems Head in Guilford, Connecticut.
7. Favorite drinks spot in New York?
My favorite drink spot is the Swan Room in Manhattan.
8. Favorite restaurant?
My favorite restaurant of all time is The Stissing House in Pine Planes, New York. If you have not visited, you must.
9. Dream collab?
My dream collaboration would definitely be with Jenni Kayne.
10. Favorite brand?
My favorite brand is J.Crew.
11. Favorite style icon?
My favorite style icon is definitely Caroline Basset Kennedy.
12. Favorite artist?
My favorite artist is Norah Jones.
13. Favorite movie?
My favorite movie is Just Go With It.
14. What are you loving right now?
I’m absolutely loving Oak Essentials right now. I recently became an ambassador, and I can honestly say their products are next level. Each one is so luxurious, and I haven’t tried anything else that compares.
